Founded in 1999 by Sadri Fegaier, SFAM was a leading European broker in affinity insurance, primarily offering coverage for mobile phones, tablets, and other electronic devices. The company's business model was based on selling these insurance policies through a large network of distribution partners, including major retailers like Fnac Darty. At its peak, the company experienced rapid growth and expanded its operations across several European countries. However, it later faced significant legal and regulatory challenges related to its sales practices, culminating in its judicial liquidation.

Founded in

France