SAFIR GLOBAL DMCC, operating as Safir, is a Dubai-based company that functions on a multi-level marketing (MLM) or network marketing business model. The company's primary focus is on the global distribution and promotion of "disruptive and future-proof technologies," most notably products from its former key partner, ZENIQ Technologies DMCC, and now others like Tupan. Its business model incentivizes community members (distributors) to sell products and recruit new members through a commission-based compensation plan. Safir's product portfolio has included hardware/software for minting cryptocurrencies (like the ZENIQ Hub), access to digital assets, and educational materials related to blockchain and decentralized finance.

Founded in

France