Founded in 2015 and headquartered in Columbus, Ohio, Root, Inc. is a licensed insurance carrier aiming to modernize the insurance industry. The company utilizes telematics, gathering data through a smartphone app during a "test drive" period to determine a driver's risk profile and offer a more personalized and fair rate. By focusing on data and technology, Root's mission is to offer better, more affordable insurance to good drivers, disrupting the traditional model that relies heavily on demographic factors.