Plum is a financial technology company that aims to improve people's financial well-being through automation. Founded in 2016 by Victor Trokoudes (an early employee at TransferWise, now Wise) and Alex Michael, the company offers a mobile application that connects to users' bank accounts. It uses artificial intelligence to analyze income and spending patterns, then automatically sets aside small, affordable amounts of money. In addition to its core automated savings feature, Plum provides users with tools for investing in a range of funds and stocks, managing bills, and consolidating pensions, all within a single platform designed to make money management effortless and effective.

Founded in

United States