Founded in 2012, Pembroke Asset Management LLP is a London-based venture capital firm focused on investing in the consumer brands of tomorrow. The firm's core activity is the management of the Pembroke VCT plc, a Venture Capital Trust that invests in a diverse portfolio of founder-led, unquoted UK companies across sectors like wellness, food & beverage, hospitality, and design. Beyond providing capital, Pembroke aims to be a supportive partner, offering strategic guidance and access to its network to help its portfolio companies scale and succeed.

Founded in

United Kingdom