Founded in January 2003, Link4 was the first company in Poland to offer motor insurance using the direct model, selling policies primarily over the phone and internet. This innovative approach allowed them to provide competitive pricing and accessible services. Since 2014, Link4 has been a part of the PZU Group, the largest financial institution in Poland and Central and Eastern Europe. The company's portfolio has expanded beyond motor insurance to include property, travel, and business insurance, solidifying its position as a key player in the Polish direct insurance market.

Founded in

Poland