Launched in 2014 by LINE Corporation, LINE Pay is a digital payment service that allows users to make seamless mobile payments and transfer money. Integrated directly within the popular LINE messaging app, it leverages a massive existing user base to offer services such as in-store QR code payments, online shopping, bill payments, and peer-to-peer money transfers. The service's mission is to create a "cashless wallet" society by providing a convenient, secure, and rewarding payment experience. It has become a leading mobile payment solution, particularly in its core markets of Japan, Taiwan, and Thailand.