Founded in 2006, Lifenet Insurance Company is a Japanese life insurance provider that pioneered the direct-to-consumer online sales model in the country. Operating under the philosophy of "Understandable, Affordable and Convenient," the company aims to provide straightforward, cost-effective life insurance products, primarily through its website, removing the need for traditional sales agents. Lifenet is publicly traded on the Tokyo Stock Exchange and focuses on providing essential coverage like term life, whole life, medical, and cancer insurance to a younger, digitally-native demographic.

Founded in

Japan