LeapLife was founded as a digital-first life insurance agency with the mission to make life insurance more accessible and affordable. It operates as an online marketplace, using technology and data to help consumers compare quotes from multiple top-rated insurance carriers and apply for coverage online. In 2021, LeapLife was acquired by Fidelity Life Association, a major life insurance provider. Today, LeapLife continues to operate as a key brand and direct-to-consumer platform within Fidelity Life, leveraging its technology to streamline the insurance buying process.

Founded in

United States