Kuber Financial was founded to simplify the process of investing in alternative assets within retirement accounts. The company provides a technology platform that digitizes and automates the entire investment lifecycle for assets like private equity, real estate, hedge funds, and private credit held in self-directed IRAs (SDIRAs). Their mission is to make alternative investments more accessible, transparent, and efficient for individual investors, financial advisors, and asset sponsors by providing a unified, cloud-based solution that integrates with custodians and other financial partners.