The Kraft Analytics Group (KAGAN) is a technology and services company born out of the Kraft Sports + Entertainment organization (owners of the New England Patriots, New England Revolution). KAGAN helps organizations in the sports, entertainment, and live events industries build a foundational data-driven approach to business intelligence and analytics. Their services include creating data warehouses, data management, advanced analytics, and strategic consulting to help clients better understand their fans and customers, optimize marketing, and drive revenue growth.

Founded in

United States