The Interactive Advertising Bureau (IAB) is a business organization that develops and governs industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media and technology companies worldwide. Its mission is to empower the media and marketing industries to thrive in the digital economy by setting technical standards, creating best practices, and fielding critical research on interactive advertising. Founded in 1996, it has been instrumental in the growth of the digital ad ecosystem.

Founded in

United Kingdom