Honcho Markets Ltd operates a technology platform that functions as a reverse auction marketplace for financial services, with an initial focus on car insurance. Unlike traditional comparison websites where consumers search for quotes, honcho's platform allows insurers and brokers to actively bid against each other in real-time to win a customer's business. Founded in 2016, the company aims to increase transparency and drive down prices for consumers by creating a more competitive and dynamic insurance marketplace.

Founded in

United Kingdom