Flowe is an Italian Electronic Money Institution (IMEL) operating as a neobank and a certified B Corp, launched in June 2020 as part of the Mediolanum Banking Group. The company targets a younger demographic by combining financial services with a strong focus on environmental sustainability and personal well-being. Its mobile-first platform provides users with a digital payment account, a debit card made from eco-friendly materials (wood), and innovative features for managing finances, setting savings goals, and tracking the CO2 impact of their purchases.

Founded in

Italy