Founded in 2016 by Peter Colis and Lingke Wang, Ethos aims to simplify the process of getting life insurance by leveraging technology and data science. The company's mission is to protect the next million families by making coverage more accessible. Ethos acts as an insurance agency, partnering with established and highly-rated life insurance carriers. Their platform streamlines the application process, often eliminating the need for medical exams and allowing many customers to get a decision in minutes rather than weeks.