ERIC Advice Limited, trading as the Equity Release Information Centre (Ask ERIC), is a specialist financial advisory firm focused exclusively on equity release products for UK homeowners aged 55 and over. Established in 2017, the company provides independent, FCA-regulated advice on lifetime mortgages and other equity release plans from across the entire market. Their mission is to offer clear, impartial guidance to help clients understand their options and determine if releasing equity from their homes is a suitable financial decision for their retirement needs. The company is a member of the Equity Release Council, adhering to its standards of consumer protection.

Founded in

United Kingdom