Customer First Financing (CFF) provides a fintech platform designed to help home improvement contractors offer financing options to their customers at the point of sale. The company's mission is to simplify and accelerate the financing process, enabling homeowners to fund their renovation projects and contractors to close more sales. CFF is not a direct lender; instead, it connects homeowners to a network of lenders through its proprietary online platform, which provides instant decisions and a streamlined, paperless application process.

Founded in

Canada