Cheese Financial, Inc. was launched in 2020 as a neobank and digital banking platform primarily targeting the Asian-American community and other immigrant groups in the United States. Its mission was to provide accessible, no-fee banking services, including a checking account and a debit card that offered cashback rewards relevant to its target audience. The company aimed to help users build their credit history and provide financial resources without the typical barriers faced by new immigrants. In early 2023, Cheese announced the closure of its consumer banking product and pivoted its business model. The company now focuses on providing an all-in-one platform for creators and online businesses to manage payments, banking, and invoicing.