Founded in 1927, American Family Insurance (AmFam) is a major U.S. insurance group headquartered in Madison, Wisconsin. As a mutual company, it is owned by its policyholders. The American Family Insurance group includes several other well-known brands such as The General, Homesite, and Main Street America Insurance. The company's mission is to inspire, protect, and restore dreams by providing a comprehensive suite of products including auto, homeowners, life, health, and commercial insurance, as well as investment and retirement-planning services.

Founded in

United States