Founded in 2011, Advisorkhoj.com is an Indian financial services portal dedicated to empowering both investors and financial advisors. The company's mission is to be a comprehensive resource for information on Indian mutual funds and other personal finance products. It provides investors with in-depth research, analytical tools, educational articles, and a platform to find and connect with registered Mutual Fund Distributors and Independent Financial Advisors (IFAs). For financial professionals, Advisorkhoj offers tools and resources to enhance their practice and better serve their clients.