Formerly known as Advisor Group, the company rebranded to Osaic in 2023 to unify its network of broker-dealer firms under a single brand and technology platform. Osaic's mission is to provide its affiliated financial professionals with the resources, technology, and compliance oversight necessary to serve their clients' financial needs effectively. The company supports thousands of advisors across the country, managing hundreds of billions in client assets and offering a wide range of financial planning, investment management, and insurance services through its network.