Founded in 1974 by Adrian Flux, the company began as a small-scale operation catering to kit car owners and other specialist motoring niches. It has since grown to become one of the most prominent insurance brokers in the United Kingdom, employing over 1,000 people. The company's mission is to provide bespoke insurance policies by treating customers as individuals, leveraging its expertise to find competitive cover for non-standard risks that many other insurers avoid, including modified cars, classic cars, high-performance vehicles, and drivers with unique circumstances.