Wysh is an insurtech company focused on making life insurance more accessible, understandable, and tailored to modern consumers. Launched in 2021 and backed by Northwestern Mutual, Wysh aims to simplify the traditionally complex process of buying life insurance. Their model allows customers to build a policy based on specific financial goals or "Wyshes" for their beneficiaries, such as paying off a mortgage or funding a child's education, rather than just selecting a lump sum. The entire application and management process is designed to be completed online.

Founded in

United States