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Sony financial inc.
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Established in April 2004 as Sony's financial services headquarters, Sony Financial Group Inc. operates as an intermediate holding company for Sony's extensive financial businesses. Its core mission is to provide customers with high-value-added financial products and services. The group's main subsidiaries include Sony Life Insurance Co., Ltd., Sony Assurance Inc. (non-life insurance), and Sony Bank Inc., each a significant player in its respective market in Japan. The company aims to achieve sustained growth by leveraging the trusted Sony brand and creating synergies among its various financial entities.
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