Established in 1998 and commencing operations in 1999, Sony Assurance Inc. is a direct-to-consumer non-life insurance provider based in Japan. As a key member of the Sony Financial Group, the company leverages technology and a direct sales model to offer competitive premiums by eliminating the need for traditional agents. Its core business revolves around providing personal insurance products, with a strong focus on automobile insurance, supplemented by medical and fire insurance policies, all tailored for the Japanese market.

Founded in

Japan