Founded to disrupt the traditional mortgage industry, Shop Your Own Mortgage, Inc. operates as a direct lender, leveraging technology to streamline the home loan process. Their business model is built on removing the commissioned loan officer from the transaction, which they state allows them to offer more competitive rates and lower fees. Customers use their online platform to get rate quotes, apply for a loan, upload documents, and track their mortgage application's progress from start to finish, with support from a non-commissioned team.

Founded in

Canada