Shapa Health Inc. is a health and wellness technology company founded by renowned behavioral scientist Dan Ariely. The company's core offering is a behavior-change platform centered around a unique number-less scale, which displays weight trends through a 5-color feedback system instead of specific pounds or kilograms, aiming to reduce the anxiety associated with daily weigh-ins. This system is paired with a mobile application that provides personalized daily missions and feedback based on behavioral science principles to help users develop sustainable, healthy habits and improve their overall relationship with their health and weight.

Founded in

United States