Kikitrade is a crypto-asset investment platform that combines social networking with investment functionalities, aiming to simplify the process for beginners. Founded in 2020, the company received backing from prominent investors including Animoca Brands, Dragonfly Capital, and Ethereum co-founder Joseph Lubin. Its platform offers services like buying and selling cryptocurrencies, crypto savings accounts, and auto-investing features, primarily through a mobile app. In late 2023 and early 2024, the company underwent significant changes, with reports of its crypto exchange business ceasing operations and its Hong Kong-based entity being acquired by Convoy Global Holdings Limited.