Founded in 1965, Firestone Financial, LLC is a nationwide direct lender that provides equipment financing for the amusement, carnival, fitness, laundry, and vending industries. The company focuses on helping small and medium-sized businesses acquire the new or used equipment they need to grow and operate. In 2015, Firestone Financial was acquired by and became a wholly-owned subsidiary of Berkshire Bank, enhancing its lending capabilities while maintaining its specialized industry focus.