Founded in 2021 by former IIFL Wealth executives Sandeep Jethwani, Vaibhav Porwal, and Sahil Contractor, dezerv aims to make expert-level investing accessible to India's working professionals. The company operates as a wealth-tech platform, combining human expertise with technology to offer curated investment solutions. Its primary services include Portfolio Management Services (PMS), access to Alternative Investment Funds (AIFs), and tailored mutual fund portfolios. dezerv is registered with the Securities and Exchange Board of India (SEBI) as a Portfolio Manager and with the Association of Mutual Funds in India (AMFI) as a Mutual Fund Distributor.