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Chasing Returns
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Founded in 2014 by former trader Ann Hunt, Chasing Returns develops tools designed to help traders understand and overcome psychological biases that lead to losses. Their core product, PlayMaker, integrates with trading platforms to provide traders with real-time feedback, performance analytics, and a personalized "Gameplan" to improve discipline and decision-making. The company operates on a B2B model, primarily selling its software solutions to forex and CFD brokers who then offer it as a value-added service to their clients to improve trader retention and performance.
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