Apoyo Efectivo is a Mexican SOFOM (Sociedad Financiera de Objeto Múltiple), a type of non-bank financial institution, that has been operating for over 20 years. The company's mission is to provide immediate and accessible liquidity to its clients through collateralized loans (pawning) on a wide variety of items, including jewelry, electronics, tools, and vehicles. In addition to its lending services, the company operates a retail business by selling unredeemed pawned items at competitive prices through its network of physical branches.

Founded in

Mexico