Founded in 2014, BUX is a neobroker with a mission to make investing more accessible and affordable for everyone. Initially known for its leveraged trading app (BUX X), the company has since pivoted to focus on long-term investing through its flagship app, BUX Zero, which offers commission-free trading of stocks and ETFs. They also provide a separate service, BUX Crypto, for trading digital assets. In late 2023, it was announced that BUX would be acquired by ABN AMRO, a major Dutch bank, to strengthen the bank's digital investment offerings, with the acquisition being finalized in early 2024. The CFD part of the business (BUX X) was not part of the acquisition and was sold separately.