KE Holdings Inc., operating under the brand "Beike" (贝壳), is a major technology-driven platform in China's real estate industry. Its financial services division, often referred to as Beike Finance, is a critical component of its ecosystem. The mission is to streamline the complex process of property transactions by embedding financial solutions directly into the customer journey. This includes offering mortgage brokerage, facilitating loans, and providing secure payment processing (like Beike Pay). The history of its financial services is tied to the growth of its predecessor, "Lianjia," and the subsequent launch of the Beike open platform model in 2018, which aimed to digitize and standardize the real estate industry.

Founded in

China