Assurance IQ, LLC is a direct-to-consumer insurance platform founded in 2016 and acquired by Prudential Financial in 2019. The company's mission is to simplify the process of buying insurance by using technology and data science to match consumers with suitable life, health, Medicare, and auto insurance plans from a variety of carriers. It operates as an online insurance marketplace and agency, guiding customers through the selection and application process.

Founded in

United States