aqua is a prominent credit card brand in the United Kingdom, operated and issued by NewDay Ltd., one of the UK's largest consumer credit providers. The brand's mission is to "help people be better with credit" by offering credit card products specifically tailored for individuals who may have a poor, thin, or non-existent credit history. Launched in 2002, aqua focuses on providing a pathway for customers to build a positive credit rating through responsible card usage, offering features like credit-building tools and potential credit limit increases over time.

Founded in

United Kingdom