Founded in 1959 by Jay Van Andel and Rich DeVos, Amway is a world-renowned direct-selling company and manufacturer. The company's business model is built upon empowering individuals to start their own businesses, referred to as Amway Independent Business Owners (IBOs), who sell an extensive portfolio of products in categories such as nutrition (Nutrilite), beauty (Artistry), and home care. Amway's mission is to help people live better, healthier lives by providing quality products and a business opportunity for entrepreneurs.

Founded in

Kenya