SEO requirements for partners

What is SEO?

SEO or Search engine optimization is a technique used to improve a website's technical setup, content relevancy, and link popularity so that its pages are easier to locate, more popular, and relevant to user search queries, and as a result, search engines rank them better.

How about us?

Name, logos and symbols

A company that has secured a limited non-exclusive license from TrustFinance to display specific TrustFinance Content, which TrustFinance is indexing with search engines, on their designated online channels, such as their website, when this TrustFinance Content refers to third-party companies

For a definition of TrustFinance Content and an explanation of what TrustFinance Content is licensed to the content syndication partner, please refer to the individual contractual conditions in place between TrustFinance and the partner. Please be aware that there are two categories of TrustFinance content:

Data on each individual TrustFinance review, such as Reviewer Name, Review Date, Review Subject, Review Body, Company Reply, and Company Report Reason, are included in the TrustFinance Review Content. Data that TrustFinance has compiled from its reviews, such as Company Name, Trustscore, Trustscore Stars, Trustscore Text, Number of Reviews, and Date of Most Recent Review, is included in its TrustFinance Aggregated Content. The Content Syndication Partner must abide by the conditions outlined in this agreement as well as the terms of the contract that was made between the Content Syndication Partner and TrustFinance in order to display this TrustFiance Content in compliance with this license.

The requirements outlined in this document cannot be altered.

The agreement between Trustfinance and the Content Syndication Partner may be immediately terminated if the conditions are not met.

It is expected that the Content Syndication Partner is familiar enough with SEO to comprehend the guidelines and needs. The Content Syndication Partner may inquire further with TrustFinance.

Requirements

The specifications in this document are intended to make sure that the Content Syndication Partner informs end users and search engines about the source of the TrustFinance Content

Linking

This section applies to both the TrustFinance Aggregated Content and the TrustFinance Review Content.

The TrustFinance Company Profile page, from which the TrustFinance Content originates, must be linked back to by the Content Syndication Partner from the page where the TrustFinance Content is displayed on the Content Syndication Partner page. The justification for this is that users should be able to quickly identify and confirm the origin of syndicated TrustFinance Content.

Details:

• Link must be set to "follow".
• The link might not be dynamic or redirected.
• The link needs to be clickable and visible above the fold.

Informational resources:

A TrustFinance logo with the word "TrustFinance" in the text, for instance, may serve as the link.

Indexing

For TrustFinance Review Content only, this part is pertinent.

If the Content Syndication Partner page is displaying content from multiple sources, the Content Syndication Partner must make sure that the TrustFinance Content is not indexed by search engines and must indicate to search engines that the content on the Content Syndication Partner page is a copy of content from a TrustFinance page.

The Content Syndication Partner must canonical back to another Content Syndication Partner page where no TrustFinance Content is indexed or to the TrustFinance Company Profile page from where the TrustFinance Content originates in order to identify the Content Syndication Partner page to search engines as a copy of TrustFinance Content of a TrustFinance Company page.

Informational resources:

Alternatively, the Content Syndication Partner must make sure that search engines do not index the TrustFinance Content. This can be done using a variety of methods.

Informational resources:

Structured Data Markup

Only the TrustFinance Review Content is pertinent to this area.

Parts of the TrustFinance Content are not available for structured data markup by third parties since the search engines have been properly informed about the origin of the TrustFinance Content.

This TrustFinance Content may not be incorporated by the Content Syndication Partner in their markup.

Google is known to discover and penalize such behavior, and to penalize it harshly. Google makes clear that it views the marking up of content owned by third parties as artificially inflating scores and ratings. According to what we understand, Google would normally only penalize the Content Syndication Partner. However, if the Content Syndication Partner, for instance, had substantial ranking authority, such danger may spread to TrustFinance, which TrustFinance cannot accept.

Informational resources:

Recommendations

Social Network Links

Implementing SameAs to point to the appropriate TrustFinance Company Profile page is advised for the Content Syndication Partner.

The SameAs property is a piece of structured data markup that informs search engines about the page that served as the reviews' original source, per.https://support.google.com/knowledgepanel/answer/7534842