Founded in 2006, Zecco (an acronym for Zero Commission Cost) was a revolutionary online brokerage that disrupted the industry by offering commission-free stock trades, a model that was unprecedented at the time. The company's mission was to democratize investing by making it accessible and affordable for everyone. Its business grew rapidly, attracting investors with its free trading model for qualifying accounts. In 2012, Zecco was acquired by its competitor, TradeKing. The combined entity continued to operate until it was acquired by Ally Financial in 2016 and subsequently integrated and rebranded into what is now known as Ally Invest.

Founded in

United States