Xtralongchilicheese Holding BV operates under the brand name BUX. Founded in 2014, BUX's mission is to make investing more accessible and affordable for everyone. The company grew to become one of Europe's leading neobrokers, primarily targeting the next generation of investors through its user-friendly mobile app. While it previously offered cryptocurrency trading, that division was sold to Coinmerce in late 2023. In a major development, BUX was acquired by ABN AMRO in December 2023 to strengthen the bank's digital investment offerings. BUX continues to operate its platform, focusing on commission-free trading of stocks and ETFs.

Founded in

Netherlands