Founded in 2018, WalletFi is a B2B2C (business-to-business-to-consumer) financial technology provider that partners with banks, credit unions, and other financial institutions. Its core mission is to solve the problem of "card-on-file" friction. When a customer receives a new or reissued debit or credit card, WalletFi's technology automates the process of updating that new card information across dozens of subscription services and e-commerce sites (like Netflix, Amazon, Spotify, etc.). This service helps financial institutions increase card activation rates, drive transaction volume, and maintain their card's "top-of-wallet" status for their customers' recurring payments.