Trigger Finance, Inc. was a fintech startup that developed a consumer-facing mobile app designed to empower retail investors with sophisticated, real-time portfolio monitoring. The platform allowed users to create custom "triggers" based on various conditions, such as stock price movements, SEC filings, analyst rating changes, and cryptocurrency fluctuations, which would then generate push notifications. The company's mission was to make institutional-grade investment tools accessible to everyone. In March 2018, the company and its technology were acquired by the automated investment service Wealthfront, and the Trigger app was subsequently shut down as the team was integrated.

Founded in

Canada