Founded by a retail trader, Trade Unafraid was developed to address the challenges of emotional trading and manual execution. The company provides a sophisticated software platform that allows traders to define their entire trade plan—including entry, stop-loss, profit targets, and scaling rules—before entering a trade. The software then automates the execution of this plan, aiming to enforce discipline and remove emotion from the trading process. It is not a broker but rather a technological tool that connects to various existing brokerage accounts (for stocks/options) and cryptocurrency exchanges.

Founded in

United States