Founded in 1990, Thane Group specializes in creating and distributing a wide range of consumer lifestyle products through a direct-to-consumer model, famously known for its "As Seen on TV" infomercials. The company manages the entire product lifecycle, from concept and development to manufacturing, marketing, and multi-channel distribution. Its portfolio includes well-known brands in categories such as fitness, cleaning, and kitchenware, which are marketed globally through television, online platforms, and retail partnerships.

Founded in

Australia