Founded in 2010 as ThinkForex, the company rebranded to ThinkMarkets to reflect its expansion into a multi-asset brokerage. It provides individual and institutional clients with access to trade a variety of financial instruments, including forex, indices, commodities, shares, and cryptocurrencies through Contracts for Difference (CFDs). The company emphasizes its technology-driven approach, offering its proprietary ThinkTrader platform alongside the popular MetaTrader 4 and MetaTrader 5 platforms.