Selma Finance AG, operating as Selma, is a Swiss fintech company founded in 2016 with the mission to make investing easy, accessible, and understandable for everyone. It functions as a digital financial assistant or "robo-advisor" that uses technology to build, monitor, and rebalance a personalized investment portfolio, primarily using low-cost Exchange Traded Funds (ETFs). The service is designed for individuals who want to start investing without needing deep financial expertise, by answering a series of questions to determine their financial situation and risk tolerance. Selma is regulated as an independent asset manager and is a member of the VQF, a self-regulatory organization (SRO) recognized by the Swiss Financial Market Supervisory Authority (FINMA).

Founded in

Switzerland