miituo is a digital insurance agent based in Mexico, established to provide a fairer and more flexible alternative to traditional car insurance. The company's core product is a usage-based insurance policy where customers pay for the kilometers they drive each month, catering to individuals who use their cars infrequently. They also offer a traditional fixed-payment model for higher-mileage drivers. Operating as a fully digital platform, miituo aims to make insurance simple, transparent, and accessible through its app and website. The policies are underwritten and backed by General de Seguros, S.A.B., a major established insurer in Mexico.

Founded in

Mexico