Rares is a fintech platform that has positioned itself as the "stock market for sneakers." Founded in 2020 by Gerome Sapp, the company acquires iconic and highly valuable sneakers, securitizes them through an offering qualified by the U.S. Securities and Exchange Commission (SEC), and then offers fractional shares to investors via its mobile app. This model allows individuals to invest in high-value alternative assets that would typically be inaccessible. The platform also features a secondary market where users can trade their shares with other investors, aiming to bring liquidity to the collectible sneaker market.

Founded in

United States