Originally founded as Asahi Fire and Marine Insurance Co., Ltd. in 1951, the company became part of the Rakuten Group in 2018 and was rebranded as Rakuten General Insurance. It operates as a non-life insurance provider in Japan, leveraging the extensive Rakuten ecosystem to offer products directly to consumers online. Its main offerings include automobile insurance, fire insurance, personal accident insurance, and liability insurance for individuals and businesses, aiming to provide accessible and convenient insurance services integrated with Rakuten's points and payment systems.

Founded in

Japan