Persona provides a comprehensive suite of automated identity verification and management tools designed to help businesses establish trust with their customers. Founded in 2018 by Rick Song and Charles Yeh, the company's mission is to build the identity layer of the internet. Its platform offers a range of services, including government ID and document verification, selfie and liveness checks, and database lookups, which are used across various industries like financial services, crypto, e-commerce, and online marketplaces to prevent fraud, meet compliance requirements (like KYC and AML), and onboard users securely.